| Ten commandment
of eMarketing |
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1-
Get listed at BeverlyMall.com ( global market
place )
After
you sign up for
e-commercePROshop hosting package, then
list your eShop
at mall directory and immediately expose
your products to thousands of our visitors.
This free Traffic to your web site will
give you the head start that you need. |
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2-Search
engines ranking, Pay for performance and
Targeted marketing
The alignment of consumers and products
will create targeted marketing. When someone
queries a search engine for a keyword related
to your site's products or services, does
your page appear in the top 10 matches,
or does your competition? If you're listed
but not within the first two or three pages
of results, you lose, no matter how many
engines you submitted your site to. There
are two obstacles to solving this problem.
First you have to know the many techniques
that will move you into a top 10 position.
Then, once you learn how to achieve a top
10 search position, you have to monitor
your progress - a crucial step. To learn
how can we rank your web site on top 10
search engines (Yahoo, MSN, Alta Vista,
Look smart, ...) Please
contact |
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3-
News letter marketing ( included in your
eShop software )
Using the facts,
or stories, or hints, or a small paragraph
of information, gives you a reason to
contact all your potential clients on
a regular basis. This is called Direct
Marketing via email. Direct email does
work. How ever consider the following
a-Only put people on
your list that fill out a form on your
website to join and then confirm after
being sent a confirmation email. This
assures that the only people on your list
getting emails are those that want it.
b- Always use a good letter that people
will remember. If the person that joined
your list is interested in what you have
to say, they will be expecting and waiting
on your letter. Do not disappoint them.
Give them useful information each time.
c- Put a note at the top of your letter
that reminds them who you are, and how
they can remove themselves from your list.
d- Always remove undeliverable and remove
requests immediately and politely.
e-. Include their name in your letter.
If possible, include their first and last
name, the date they signed up for your
newsletter, and even the IP address they
were on when they joined. To do this you
will need to find an email program that
allows you to integrate your database
with the emails (software is included
in eShop )
f- Put a classified ad at the top of each
newsletter you send out selling a product
or service that relates to your audience.
g- You may even send out an occasional
solo advertisement to your entire list
with the email dedicated only to the advertisement.
However, you should let the subject indicate
what you are selling. Also do not abuse
this privilege or you will offend your
audience. Normally a weekly solo advertisement
is acceptable.
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4-Choosing
the right products
Finding the right
product and price is very important. The
product should be sold at a reasonable price
to include the shipping cost. People like
free shipping but you should not go broke
paying for it. The product must relate to
the audience. If you are writing a newsletter
about fixing antique automobiles you do
not want to place an ad for selling plant
fertilizer. The product would have to be
something that the restorers of antique
automobiles could use. The product should
have a profit margin of 70% at least.
Wholesalers
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5- Tell
your friends
tell all your friends. Wear T-shirts with
your URL. Put a sign on your car, a message
on your answering machine, etc, but tell
all your friends. |
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6-Do
cross links with other sites.
Get cross links with other sites. Visit
websites that are not your competition but
seem to have the customers you are looking
for. Offer to trade links. Be careful you
can get accused of spamming for this. I
suggest you call them on the telephone to
ask to switch links. Here is how you find
the phone number of a website owner: Go
to whois.net and type in the domain name
of the website. You will find the name,
address, and phone number of the owner of
that website. |
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7-Buy
mailings on other ezines.
Buy mailings on other ezines. If you choose
a quality ezine that has a subject that
appeals to your potential customers, place
a small advertisement to test it. In my
experience a small ad will not work, IE:
a classified in an ezine. Solo advertisements
pull much better for the buck. You can do
a search on any search engines for ezines
and find hundreds of them. |
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8-Buy
banner advertising.
There are tons
of it available and with all the falling
out of the other internet companies they
are a bargain price at this time. Do a small
test. If it makes you a profit, continue,
if not stop . |
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9- Adopt
an affiliation program.
Draw traffic to
your web site by offering PAY/CLICK or PAY/SALE
incentives to other web sites operators.
Your affiliates will display banners on
their web sites to promote your products.
Then they will link these banners to your
web site in return for money.
Sign up for one
year hosting package and we will install
your own AFFILIATION PROGRAM at no charge |
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10-Customer
relation management (CRM).
The most important
principal in any business and especially
online marketing is customer service and
management. It is crucial to keep all
your customers satisfy and updated with
latest products or news. A happy customer
will bring you many more new clients and
repeated sales.
In order to provide the best customer
service please consider the following:
a- A toll free telephone number (i.e.,
1-800-....)
b- Professional, knowledgeable live customer
service representatives ( during business
hours ) no answering machine.
c- Deliver what ever that has been premised
on timely manor.
d- Present your online business in professional
and advance environment (no cookie cutting
shopping carts).
e- Provide secure real time credit card
( SSL ) processing to insure your customer's
protection and privacy
f- Offer free shipping charge and no risk
return policy ( build in the charges into
the price)
g- Offer referrals
incentives to your exciting customers
h- 24x7 Customer support through answering
machine (after business hours ) or trouble
ticket e-mail system
Sign up for one year hosting package and
we will install the trouble ticket system
for free.
j- Send out informative news letters to
update your clients of new product or
news ( news letter software is included
in eShop )
k- Treat customers the way you want to
be treated by others.
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